2022 Consumer Digital Trust Index
New research from Thales reveals there's a lack of consumer trust across industries to protect personal data. The 2022 Thales Consumer Digital Trust Index: Exploring Consumer Trust In a Digital World, finds that Social Media companies (18%), Government (14%) and Media & Entertainment organizations (12%) all have the lowest level of consumer trust when it comes to keeping personal data secure. Watch the video to learn more about consumer trust in the digital world.
What is the 2022 Consumer Trust Index?
The 2022 Consumer Trust Index is a comprehensive report that examines how consumers perceive trust in the digital landscape. It aims to provide insights into the factors that influence consumer confidence when interacting with brands online.
How do consumers view data privacy?
The report highlights that a significant percentage of consumers, around 70%, express concerns about how their personal data is handled by companies. This indicates a growing demand for transparency and accountability in data practices.
What impact does trust have on purchasing decisions?
The findings reveal that nearly 80% of consumers are more likely to purchase from brands they trust. This underscores the importance of building and maintaining trust as a critical factor in shaping consumer behavior and loyalty.
2022 Consumer Digital Trust Index
published by Cybernaptics Ltd
Founded in 2009, Cybernaptics has spent a decade refining its skills and competencies to deliver IT solutions that get the job done. After more than a decade, Cybernaptics has build a strong reputation in Mauritius and extended its activities on the African continent by opening an office in Kenya and in Togo.
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